Ever notice those footpaths between bushes, those stomped down walkways that go from a parking lot to the sidewalk, the ones clearly NOT planned by the landscaper where folks have made their own trail to get from Point A to Point B?Those are called Desire Paths. That's a term architects use to desire "non-authorized" walkways. Ones that occur spontaneously rather than through top-down planning.You and I must establish Desire Paths to our books if … [Read more...] about Desire Paths–Why Authors Must Create Them to Sell Books
promotion
Go Tell It on the Mountain
You remember this song, right? I'm not trying to be disrespectful to anyone's religion, but I think this song title could well be adapted to our work as promoters of our books.I think it's my job to tell anyone and everyone who meanders across my path about my books, because you never know when you are going to meet a new (potential) fan.Let me give you a few examples:1. I was talking with the account rep at National City Bank about transferring … [Read more...] about Go Tell It on the Mountain
101 Ways to Market Your Books
101 Ways to Market Your Books by Joanna Campbell Slan, author of Paper, Scissors, Death (Available September 13, from Midnight Ink. ISBN: 0738712507 Pre-orders now accepted.) This article was prompted by a challenge by John Kremer, author of 1001 Ways to Market Your Book. 1. As I write it, I think of the discreet audiences within and build in opportunities. 2. Get the best cover possible. 3. Ask for help refining my back cover matter. 4. … [Read more...] about 101 Ways to Market Your Books
