book sales Archives - Joanna Campbell Slan

Does Pre-Ordering a Book Matter?

Great question popped up on one of the lists. The person asked, “Does pre-ordering a book help the author? Is pre-ordering more important than buying a book within the first 3 weeks it comes out?” Here’s my answer: As I understand it, pre-ordering helps a lot. The publisher looks to pre-orders to determine print run–and […]

Should You Self-Publish?

Should you self-publish? That’s a tough question, and you’re the only one who can answer it. I can’t tell you what to do…but I since I’ve been both self-published and traditionally published, I can share some insights. The biggest question you need to ask yourself is: What’s my goal? And as you ponder that question, […]

Shhh! How I Handsell Books

Don’t tell anyone, okay? I’ve found standing in front of the table is best. I think if you read about body language, behind a table or desk is always considered more intimidating. I hold my book up in front of me like the perfume salesladies do–that sort of warns folks that I’m hawking my book. […]

About Literary Agents.

Rick Frishman posted this interesting take on literary agents. Literary agents have emerged as the publishers’ gatekeepers. They are middlemen (and women), go-betweens and facilitators. Approximately 80 percent of the books that publishing houses release were brought to them by agents. Most publishing houses give agented submissions more attention because editors have a high level […]

Promoting Your Book to Organizations

Motivational speakers often promote their books to businesses. They offer to personalize their books or individually sign them, and then to appear at a business meeting for free. There’s no reason fiction authors can’t do the same. For example, my husband hosts a meeting of the St. Louis Area Music Teachers Association every year. This […]