book marketing Archives - Joanna Campbell Slan

Report on the Digital State of the Book Nation

Gordon Burgett is a publishing industry sage. Here’s a link to his discussion of a report on the future of digital publishing. http://www.gordonburgett.com/digitalfuture.htm An important point–the report notes that any digital product will be able to stay current, because it can be updated quickly and easily. But, a print product will become dated. This is […]

Upcoming and Incoming–Stuff I'm Doing and Thinking

* Listen in, please! I’ll be Sylvia Dicky Smith’s featured guest on Murder She Writes today at 5 p.m. CDT. You can listen in at http://www.blogtalkradio.com I hope to talk some about promotions as well as my new book. * Welcome new subscribers! My Constant Contact list grew by 62 names this month. Why? I […]

Listening Can Yield Terrific Marketing Ideas–Here's How

We all know people get nervous when they get up to speak. Shoot, I worked as a professional speaker, and I can tell you that even the highly paid pro’s get wobbly knees. But often in our unguarded moments, truths are shared. Here’s the intro I received a couple days ago–and remember, the protagonist in […]

Do You Judge a Book by Its Cover?

I sure do. When my acquiring editor Barbara Moore asked me for cover input, I said, “Please tell the artist to go look around in Archivers. I know there’s one close to your office. He’ll get a strong sense of what’s au courant in scrapbooking. I’d really like my book to be a true reflection […]

Is There a Virtual Book Signing in Your Future?

Virtual book signings offer a way to sell books, visit fans, and spread the word about your work from the comfort of your home. What is a virtual book signing? It can be as elaborate or simple as you wish. You will “visit” a venue through the magic of your phone or the Internet. You […]