Gordon Burgett is a publishing industry sage. Here's a link to his discussion of a report on the future of digital publishing.http://www.gordonburgett.com/digitalfuture.htmAn important point--the report notes that any digital product will be able to stay current, because it can be updated quickly and easily. But, a print product will become dated.This is very important. If you are writing a book with a lot of links, or even with an addendum with … [Read more...] about Report on the Digital State of the Book Nation
Upcoming and Incoming–Stuff I'm Doing and Thinking
* Listen in, please! I'll be Sylvia Dicky Smith's featured guest on Murder She Writes today at 5 p.m. CDT. You can listen in at http://www.blogtalkradio.com I hope to talk some about promotions as well as my new book.* Welcome new subscribers! My Constant Contact list grew by 62 names this month. Why? I think that reminding people they can sign up for my newsletter as I sell my book has helped. Now the challenge will continue to be providing … [Read more...] about Upcoming and Incoming–Stuff I'm Doing and Thinking
Stand Up to Sell Your Books
A couple of weeks ago, I attended Festival of Mystery. I'm not sure how many books I had to sell--must have been 20 or two dozen at least. I sold out in the first hour and a half. After I sold out, I started taking orders for my books. That resulted in selling another 18 or so copies of my books. (Now, remember--I was standing there without anything to show people in a room full of other authors competing for sales. So I think that 18 or so more … [Read more...] about Stand Up to Sell Your Books
Listening Can Yield Terrific Marketing Ideas–Here's How
We all know people get nervous when they get up to speak. Shoot, I worked as a professional speaker, and I can tell you that even the highly paid pro's get wobbly knees. But often in our unguarded moments, truths are shared. Here's the intro I received a couple days ago--and remember, the protagonist in Paper, Scissors, Death is a scrapbooker named Kiki Lowenstein:"I want to introduce to you Joanna Campbell Slan, our speaker. I can tell you after … [Read more...] about Listening Can Yield Terrific Marketing Ideas–Here's How
Coming Out with THE SUREST POISON
I'm welcoming another Campbell to my blog today … [Read more...] about Coming Out with THE SUREST POISON
Do You Judge a Book by Its Cover?
I sure do.When my acquiring editor Barbara Moore asked me for cover input, I said, "Please tell the artist to go look around in Archivers. I know there's one close to your office. He'll get a strong sense of what's au courant in scrapbooking. I'd really like my book to be a true reflection of the craft. It's very artsy these days."I guess Kevin Brown did exactly that because the cover on Paper, Scissors, Death is sublime. Honestly, Kevin could … [Read more...] about Do You Judge a Book by Its Cover?