Tag Archives: promotion
Desire Paths–Why Authors Must Create Them to Sell Books
Ever notice those footpaths between bushes, those stomped down walkways that go from a parking lot to the sidewalk, the ones clearly NOT planned by the landscaper where folks have made their own trail to get from Point A to Point B? Those are called Desire Paths. That’s a term architects use to desire “non-authorized” […]
Go Tell It on the Mountain
You remember this song, right? I’m not trying to be disrespectful to anyone’s religion, but I think this song title could well be adapted to our work as promoters of our books. I think it’s my job to tell anyone and everyone who meanders across my path about my books, because you never know when […]
101 Ways to Market Your Books
101 Ways to Market Your Books by Joanna Campbell Slan, author of Paper, Scissors, Death (Available September 13, from Midnight Ink. ISBN: 0738712507 Pre-orders now accepted.) This article was prompted by a challenge by John Kremer, author of 1001 Ways to Market Your Book. 1. As I write it, I think of the discreet audiences […]
