branding

Ever notice those footpaths between bushes, those stomped down walkways that go from a parking lot to the sidewalk, the ones clearly NOT planned by the landscaper where folks have made their own trail to get from Point A to Point B?Those are called Desire Paths. That's a term architects use to desire "non-authorized" walkways. Ones that occur spontaneously rather than through top-down planning.You and I must establish Desire Paths to our books if … [Read more...] about Desire Paths–Why Authors Must Create Them to Sell Books