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Joanna Campbell Slan

Thanks for visiting the official website for New York Times and USA Today Bestselling Author and Winner of the Daphne du Maurier Award of Excellence, Joanna Campbell Slan.

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desire paths

You Can't Phone It In

March 23, 2009 by Joanna Slan

Beth Groundwater posted this outstanding information about planning a Blog Book Tour. Go to http://midnightwriters.blogspot.com to read it. (I'm having some STUPID "cookie" problem with Internet Explorer so I can't share the tiny url...yet. Will someone please explain to me why the same computer that was a happy camper last night woke up with new rules this morning?)Anyway, and last Monday I promised to post more about Desire Pathways and getting … [Read more...] about You Can't Phone It In

Filed Under: Blog Tagged With: Beth Groundwater, conferences, desire paths, Inkspot

Desire Paths, Part II

March 15, 2009 by Joanna Slan

Last week I wrote about Desire Paths, those pathways that people create to get to what they love. I suggest you view the excellent presentation by Mike Arauz on this idea: http://www.mikearauz.com/2009/03/desire-paths-branding-for-digital-lives.htmlThe big question for authors is how can we create Desire Paths in a digital media age? How do we influence readers to beat a path to our door? We must develop promotional activities which attract those … [Read more...] about Desire Paths, Part II

Filed Under: Blog Tagged With: desire paths, Leonard Pitts, Mike Arauz, twitter

Desire Paths–Why Authors Must Create Them to Sell Books

March 9, 2009 by Joanna Slan

Ever notice those footpaths between bushes, those stomped down walkways that go from a parking lot to the sidewalk, the ones clearly NOT planned by the landscaper where folks have made their own trail to get from Point A to Point B?Those are called Desire Paths. That's a term architects use to desire "non-authorized" walkways. Ones that occur spontaneously rather than through top-down planning.You and I must establish Desire Paths to our books if … [Read more...] about Desire Paths–Why Authors Must Create Them to Sell Books

Filed Under: Blog Tagged With: branding, character development, desire paths, Kiki Lowenstein, marketing, Paper Scissors Death, promotion

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