desire paths Archives - Joanna Campbell Slan

You Can't Phone It In

Beth Groundwater posted this outstanding information about planning a Blog Book Tour. Go to http://midnightwriters.blogspot.com to read it. (I’m having some STUPID “cookie” problem with Internet Explorer so I can’t share the tiny url…yet. Will someone please explain to me why the same computer that was a happy camper last night woke up with new […]

Desire Paths, Part II

Last week I wrote about Desire Paths, those pathways that people create to get to what they love. I suggest you view the excellent presentation by Mike Arauz on this idea: http://www.mikearauz.com/2009/03/desire-paths-branding-for-digital-lives.html The big question for authors is how can we create Desire Paths in a digital media age? How do we influence readers to […]

Desire Paths–Why Authors Must Create Them to Sell Books

Ever notice those footpaths between bushes, those stomped down walkways that go from a parking lot to the sidewalk, the ones clearly NOT planned by the landscaper where folks have made their own trail to get from Point A to Point B? Those are called Desire Paths. That’s a term architects use to desire “non-authorized” […]