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Joanna Campbell Slan

Thanks for visiting the official website for New York Times and USA Today Bestselling Author and Winner of the Daphne du Maurier Award of Excellence, Joanna Campbell Slan.

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Leonard Pitts

Desire Paths, Part II

March 15, 2009 by Joanna Slan

Last week I wrote about Desire Paths, those pathways that people create to get to what they love. I suggest you view the excellent presentation by Mike Arauz on this idea: http://www.mikearauz.com/2009/03/desire-paths-branding-for-digital-lives.htmlThe big question for authors is how can we create Desire Paths in a digital media age? How do we influence readers to beat a path to our door? We must develop promotional activities which attract those … [Read more...] about Desire Paths, Part II

Filed Under: Blog Tagged With: desire paths, Leonard Pitts, Mike Arauz, twitter

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