Joanna Campbell Slan

Thanks for visiting the official website for New York Times and USA Today Bestselling Author and Winner of the Daphne du Maurier Award of Excellence, Joanna Campbell Slan.

Mike Arauz

Desire Paths, Part II

by

Last week I wrote about Desire Paths, those pathways that people create to get to what they love. I suggest you view the excellent presentation by Mike Arauz on this idea: http://www.mikearauz.com/2009/03/desire-paths-branding-for-digital-lives.html The big question for authors is how can we create Desire Paths in a digital media age? How do we influence readers to […]