Remember Girl Scouts? Thinking back on it, I believe that Juliette Gordon Lowe was actually creating a marketing organization, designed to promote the idea of good self-esteem to young women. She was a remarkable woman, and obviously a smart (Girl Scout) cookie.Let's rethink some of the precepts:1. Make new friends but keep the old. Okay, you never know what you'll learn from a pal. I just received an email from Jess Lourey telling me that my … [Read more...] about Marketing Lessons from Girl Scouting
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101 Ways to Market Your Books
101 Ways to Market Your Books by Joanna Campbell Slan, author of Paper, Scissors, Death (Available September 13, from Midnight Ink. ISBN: 0738712507 Pre-orders now accepted.) This article was prompted by a challenge by John Kremer, author of 1001 Ways to Market Your Book. 1. As I write it, I think of the discreet audiences within and build in opportunities. 2. Get the best cover possible. 3. Ask for help refining my back cover matter. 4. … [Read more...] about 101 Ways to Market Your Books
Marketing Resources You Need to Check Out
I casually mentioned on Murder Must Advertise that I thought all of us would benefit by reading how self-published authors promote their work. After all, if you are self-published, you KNOW you have to make it on your own, often with limited resources.Here's a list of sites and blogs I compiled. There's a lot of great of information here. I suggest you choose one each day and spend a little time going through the articles or … [Read more...] about Marketing Resources You Need to Check Out
How to Promote Your Book
Since some of you asked...it was easier to write this up than to keep sending emails.The best time to think about promoting your book is before you write it. Yes, I know a lot of you might disagree, but I'm the author of 12 books and I've sold more than 175,000 copies so I think I'm qualified to suggest this approach. By thinking before you write … [Read more...] about How to Promote Your Book
