Jess Lourey Archives - Joanna Campbell Slan

Marketing Lessons from Girl Scouting

Remember Girl Scouts? Thinking back on it, I believe that Juliette Gordon Lowe was actually creating a marketing organization, designed to promote the idea of good self-esteem to young women. She was a remarkable woman, and obviously a smart (Girl Scout) cookie. Let’s rethink some of the precepts: 1. Make new friends but keep the […]