101 Ways to Market Your Books by Joanna Campbell Slan, author of Paper, Scissors, Death (Available September 13, from Midnight Ink. ISBN: 0738712507 Pre-orders now accepted.) This article was prompted by a challenge by John Kremer, author of 1001 Ways to Market Your Book. 1. As I write it, I think of the discreet audiences within and build in opportunities. 2. Get the best cover possible. 3. Ask for help refining my back cover matter. 4. … [Read more...] about 101 Ways to Market Your Books
Blog
Marketing Resources You Need to Check Out
I casually mentioned on Murder Must Advertise that I thought all of us would benefit by reading how self-published authors promote their work. After all, if you are self-published, you KNOW you have to make it on your own, often with limited resources.Here's a list of sites and blogs I compiled. There's a lot of great of information here. I suggest you choose one each day and spend a little time going through the articles or … [Read more...] about Marketing Resources You Need to Check Out
How to Pitch a Reporter
I contacted a newspaper I once worked for...and even though my book isn't out yet (but it can be pre-ordered through Amazon), I wrangled a nice interview:http://www.herald-review.com/articles/2008/04/14/life/features/1031691.txtBecause book pages are slowly going the way of the dinosaur, it behooves us to "pitch" reporters who may not be book reviewers. I went to the newspaper site, trawled around for articles, and decided Arlene looked like a … [Read more...] about How to Pitch a Reporter
What to Put in Your Media Packet
Your media packet represents you to the media and to conference organizers or others who might be interested in your work. Your publisher will probably instruct your publicist to put together one for you. Typically the publisher will have a list of outlets they've worked with in the past. So, it's best to ask for that list and supplement it by sending out your own kits. You can also share your media kit at conferences because it's not unusual for … [Read more...] about What to Put in Your Media Packet
How to Promote Your Book
Since some of you asked...it was easier to write this up than to keep sending emails.The best time to think about promoting your book is before you write it. Yes, I know a lot of you might disagree, but I'm the author of 12 books and I've sold more than 175,000 copies so I think I'm qualified to suggest this approach. By thinking before you write … [Read more...] about How to Promote Your Book
About Giving Away Your Book
In my last post, I mentioned that an overly enthusiastic author pushed a copy of his book into my hands at Love Is Murder.I received a lot of comments about that…both here and in my personal email account.So I need to be very clear: I wasn't angry with him. No, he wasn't a bad guy. He was a very nice man. And his book might be just fabulous. It was nicely done from what I could see.I don't blame him. I wasn't writing about what he did to … [Read more...] about About Giving Away Your Book
