Mike Arauz

Last week I wrote about Desire Paths, those pathways that people create to get to what they love. I suggest you view the excellent presentation by Mike Arauz on this idea: http://www.mikearauz.com/2009/03/desire-paths-branding-for-digital-lives.htmlThe big question for authors is how can we create Desire Paths in a digital media age? How do we influence readers to beat a path to our door? We must develop promotional activities which attract those … [Read more...] about Desire Paths, Part II