Desire Paths, Part II - Joanna Campbell Slan

Desire Paths, Part II


Last week I wrote about Desire Paths, those pathways that people create to get to what they love. I suggest you view the excellent presentation by Mike Arauz on this idea:
http://www.mikearauz.com/2009/03/desire-paths-branding-for-digital-lives.html

The big question for authors is how can we create Desire Paths in a digital media age? How do we influence readers to beat a path to our door? We must develop promotional activities which attract those readers who would love/enjoy/need/want our books.

1. We must focus on our readers not on ourselves.

It’s not about talking about ourselves! Leonard Pitts wrote this article suggesting that Twitter was a tool for the self-interested, self-absorbed few:

http://www.stltoday.com/stltoday/news/columnists.nsf/leonardpitts/story/9FC40C552EDA126B862575720004469B?OpenDocument

And he got it wrong, because he misunderstands the way most of us are using Twitter. It’s not all about me

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