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Joanna Campbell Slan

Thanks for visiting the official website for New York Times and USA Today Bestselling Author and Winner of the Daphne du Maurier Award of Excellence, Joanna Campbell Slan.

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Blog

Go Tell It on the Mountain

August 8, 2008 by Joanna Slan

You remember this song, right? I'm not trying to be disrespectful to anyone's religion, but I think this song title could well be adapted to our work as promoters of our books.I think it's my job to tell anyone and everyone who meanders across my path about my books, because you never know when you are going to meet a new (potential) fan.Let me give you a few examples:1. I was talking with the account rep at National City Bank about transferring … [Read more...] about Go Tell It on the Mountain

Filed Under: Blog Tagged With: book sales, bookmark, mystery, promotion

Promoting Your Book to Organizations

August 5, 2008 by Joanna Slan

Motivational speakers often promote their books to businesses. They offer to personalize their books or individually sign them, and then to appear at a business meeting for free. There's no reason fiction authors can't do the same.For example, my husband hosts a meeting of the St. Louis Area Music Teachers Association every year. This year, I suggested he purchase a copy of my book for each of the teachers who'll be in attendance. I'll appear at … [Read more...] about Promoting Your Book to Organizations

Filed Under: Blog Tagged With: book sales, businesses, promotional idea, realtors

The Lesson of the Starfish

August 5, 2008 by Joanna Slan

I found a starfish on the beach today.I admire starfishes. Their power to regenerate impresses me. And most of all, I admire that even if they are missing a limb, they go on.I think there's a lesson there. It's all too easy to give up. To throw in the beachtowel and say, "Things are going wrong. I want to cut my losses. It's time to quit."But I wonder how often we quit right before we become successful. I imagine it's more often than not. … [Read more...] about The Lesson of the Starfish

Filed Under: Blog Tagged With: beach, starfish

Sometimes I Goof and When I Do…

August 4, 2008 by Joanna Slan

Groan.I did something really stupid. And my excuse? I was tired and I wasn't thinking.I sent out an invitation in my ezine. I told people that if they would email me, I'd send them the six new journaling boxes I had created.That was cool, and fun, and I had 22 responses by the time we hit the road for vacation. I also had my husband help me load "everything" I needed on my memory stick. Everything, that is, except the journaling boxes.So today is … [Read more...] about Sometimes I Goof and When I Do…

Filed Under: Blog Tagged With: journaling boxes, memory stick, vacation

A Visit to A.C. Moore

August 2, 2008 by Joanna Slan

We spent the night last night in Columbia, SC, and as we drove to our motel which was on Columbiana, we passed an A.C. Moore store.Wow. Was that bashert (Hebrew for "fated" or "meant to be") or what?So this morning my son's girlfriend Emily and I went there to do a little vacation shopping while the guys, my son Michael and husband David, gassed up and got coffee for us all.I loved the store. What a super, super selection they had of clear … [Read more...] about A Visit to A.C. Moore

Filed Under: Blog Tagged With: A.C. Moore, clear stamps, Columbia, South Carolina

Road Trip

August 2, 2008 by Joanna Slan

Tomorrow we'll hop in the car and try to get out of the house by 6 a.m. Yipppeeee!!! It's a road trip.Are there any other two words so glorious in our language? I remember being little and getting up before dawn. My mom would pack the car the night before, using pillowcases for suitcases. She'd level out the well between the front seats and the back, then toss a blanket over the whole area. It became our playpen because back then, cars didn't … [Read more...] about Road Trip

Filed Under: Blog Tagged With: cars, driving road trip

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