I loved all the responses to Chester Campbell's blog post. Thanks to all of you who participated. There was a common thread: How do we know what works?Well, I've got a goodie for you. A proven promotional idea, and one that will do well for you. I know because we just tried it this weekend.We called it "Mystery Go Round" and pitched the idea to a local library. Jim Moses of the Buder Branch thought it a good idea. Here's how he publicized … [Read more...] about A Promotion with a Local Library That Really Worked!
Motivational speakers often promote their books to businesses. They offer to personalize their books or individually sign them, and then to appear at a business meeting for free. There's no reason fiction authors can't do the same.For example, my husband hosts a meeting of the St. Louis Area Music Teachers Association every year. This year, I suggested he purchase a copy of my book for each of the teachers who'll be in attendance. I'll appear at … [Read more...] about Promoting Your Book to Organizations