Joanna Campbell Slan

Thanks for visiting the official website for New York Times and USA Today Bestselling Author and Winner of the Daphne du Maurier Award of Excellence, Joanna Campbell Slan.

Jess Lourey

Marketing Lessons from Girl Scouting

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Remember Girl Scouts? Thinking back on it, I believe that Juliette Gordon Lowe was actually creating a marketing organization, designed to promote the idea of good self-esteem to young women. She was a remarkable woman, and obviously a smart (Girl Scout) cookie.Let's rethink some of the precepts:1. Make new friends but keep the old. Okay, you never know what you'll learn from a pal. I just received an email from Jess Lourey telling me that my … [Read more...] about Marketing Lessons from Girl Scouting