Joanna Campbell Slan

Thanks for visiting the official website for New York Times and USA Today Bestselling Author and Winner of the Daphne du Maurier Award of Excellence, Joanna Campbell Slan.

book marketing

Report on the Digital State of the Book Nation

by

Gordon Burgett is a publishing industry sage. Here's a link to his discussion of a report on the future of digital publishing.http://www.gordonburgett.com/digitalfuture.htmAn important point--the report notes that any digital product will be able to stay current, because it can be updated quickly and easily. But, a print product will become dated.This is very important. If you are writing a book with a lot of links, or even with an addendum with … [Read more...] about Report on the Digital State of the Book Nation

Upcoming and Incoming–Stuff I'm Doing and Thinking

by

* Listen in, please! I'll be Sylvia Dicky Smith's featured guest on Murder She Writes today at 5 p.m. CDT. You can listen in at http://www.blogtalkradio.com I hope to talk some about promotions as well as my new book.* Welcome new subscribers! My Constant Contact list grew by 62 names this month. Why? I think that reminding people they can sign up for my newsletter as I sell my book has helped. Now the challenge will continue to be providing … [Read more...] about Upcoming and Incoming–Stuff I'm Doing and Thinking

Stand Up to Sell Your Books

by

A couple of weeks ago, I attended Festival of Mystery. I'm not sure how many books I had to sell--must have been 20 or two dozen at least. I sold out in the first hour and a half. After I sold out, I started taking orders for my books. That resulted in selling another 18 or so copies of my books. (Now, remember--I was standing there without anything to show people in a room full of other authors competing for sales. So I think that 18 or so more … [Read more...] about Stand Up to Sell Your Books

Listening Can Yield Terrific Marketing Ideas–Here's How

by

We all know people get nervous when they get up to speak. Shoot, I worked as a professional speaker, and I can tell you that even the highly paid pro's get wobbly knees. But often in our unguarded moments, truths are shared. Here's the intro I received a couple days ago--and remember, the protagonist in Paper, Scissors, Death is a scrapbooker named Kiki Lowenstein:"I want to introduce to you Joanna Campbell Slan, our speaker. I can tell you after … [Read more...] about Listening Can Yield Terrific Marketing Ideas–Here's How

Do You Judge a Book by Its Cover?

by

I sure do.When my acquiring editor Barbara Moore asked me for cover input, I said, "Please tell the artist to go look around in Archivers. I know there's one close to your office. He'll get a strong sense of what's au courant in scrapbooking. I'd really like my book to be a true reflection of the craft. It's very artsy these days."I guess Kevin Brown did exactly that because the cover on Paper, Scissors, Death is sublime. Honestly, Kevin could … [Read more...] about Do You Judge a Book by Its Cover?