Diet Dr Pepper Archives - Joanna Campbell Slan

Why Kiki Lowenstein LOVES Diet Dr Pepper

Years ago I attended a lecture by a bestselling author. I hadn’t published a book yet, so I took copious notes and committed his every word to memory. One of his pearls of wisdom was this scintillating thought: “Never align your character with a product you don’t like.” He went on to explain that he’d created a […]