Joanna Campbell Slan

Thanks for visiting the official website for New York Times and USA Today Bestselling Author and Winner of the Daphne du Maurier Award of Excellence, Joanna Campbell Slan.

mystery aurhots

A Promotion with a Local Library That Really Worked!

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I loved all the responses to Chester Campbell's blog post. Thanks to all of you who participated. There was a common thread: How do we know what works?Well, I've got a goodie for you. A proven promotional idea, and one that will do well for you. I know because we just tried it this weekend.We called it "Mystery Go Round" and pitched the idea to a local library. Jim Moses of the Buder Branch thought it a good idea. Here's how he publicized … [Read more...] about A Promotion with a Local Library That Really Worked!