How Stephanie Meyer Did It - Joanna Campbell Slan

How Stephanie Meyer Did It


As many of you know, I’ve been working every weekend doing signings in local bookstores. Because I’m usually at the front of the store, I get a lot of questions. And the one I get asked most often is, “Where can I find those Twilight books?”

Here’s a great article on what Stephanie Meyer did to build her brand. More importantly, notice that she didn’t reach a tipping point (see Malcolm Gladwell’s book Tipping Point for a better understanding of the term) until Book #3 in the series.

http://www.latimes.com/entertainment/news/arts/la-et-twilightnet29-2008nov29,0,7574826.story

And here’s the link to an archives of articles by Malcom Gladwell

http://www.gladwell.com/tippingpoint/index.html

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