101 Ways to Market Your Books by Joanna Campbell Slan, author of Paper, Scissors, Death (Available September 13, from Midnight Ink. ISBN: 0738712507 Pre-orders now accepted.)
This article was prompted by a challenge by John Kremer, author of 1001 Ways to Market Your Book.
1. As I write it, I think of the discreet audiences within and build in opportunities.
2. Get the best cover possible.
3. Ask for help refining my back cover matter.
4. Request over-runs of the cover.
5. Print marketing information on the inside of that over-run cover and use it like postcards, especially to market to booksellers who want to see the cover before placing an order.
6. Make interesting bookmarks. (I customized them and added flowers.)
7. Get blurbs from people with recognizable names.
8. Get reviews and permission to use those reviews in anyway I dream up.
9. Run a contest associated with the book. (Mine is The Best of British Scrapbooking administered now by ScrapBook inspirations Magazine in the UK.)
10. Send information about that contest through a variety of channels